Shopworks Science is an international shopper research consultancy that uses shopper insights to inform retailers and other organisations:

• Who? Current and potential customer profiling
• What? Product selection and store design
• Where? Site selection and optimization
• How? Service specification and management

Through our understanding of the customer journey before, during and after the purchase transaction, we help to improve sales, profitability, brand value and customer loyalty.

WHY WOMEN SHOP
Subtitle: Secrets Revealed
STELLA MINAHAN & MICHAEL BEVERLAND

Women who shop are an extraordinary force in retail. They are knowledgeable and astute - and they are very clear about how much their financial power and use of word of mouth can help or hinder a retail business.

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